The Groes Girls // Series 012 Elisa Lyder Tissot

My name is Elisa. I’m half Danish and half Swiss-French, but I grew up in the countryside in Denmark, where the majority of my family still lives. Alongside studying Marketing Management, I used to model, which was really what first sparked my interest in the fashion industry and made me want to explore it further.

Five years ago, I moved to Copenhagen for a PR internship at By Malene Birger, stayed there for a couple of years, and have since moved over to LIÉ STUDIO, where I’m now leading the brand’s PR and Brand Partnerships. Documenting my everyday life through these years, often including my travels, has been the foundation of what you see on my profile.

No two days are really the same, which is probably what I love most about my job. My days can be anything from working on upcoming launches and collaborations, speaking with press and stylists, planning seeding efforts and events, to working closely with our international PR partners and developing partnerships with like-minded brands.

There’s also quite a lot of strategy and planning behind the scenes, making sure that everything we do feels cohesive with the brand and supports where we want LIÉ to go. And then there are the more spontaneous things that naturally come up throughout the day. I think the mix of communications, strategy and very hands-on work is what makes it so exciting.

My style is very classic and built around simplicity. I like having a fairly minimal base, with good staples such as jeans, a great shirt and knit, and then finishing off with accessories that can elevate the outfit, add that extra touch and bring personality, whether that’s a great coat, bag, belt, piece of jewelry, sunglasses or a pair of shoes.

I’m really drawn to pieces that feel timeless and effortless and that I know I’ll keep reaching for years from now. I’d rather have a smaller wardrobe of good-quality pieces that I really love than constantly buy something new.

I've always been a bag person! I remember investing in my first designer bag many years ago, and it's still one I wear today.

Bags have this timeless quality and with the right craftsmanship, a good bag can stay with you for decades and only get more beautiful over time with a naturally patinated expression.

As mentioned, I believe that a great jacket or coat is always an outfit finisher, and I absolutely love my Indy Jacket from GROES. It’s the perfect field jacket, which I’ve found surprisingly hard to find in womenswear. It has this wonderful off-white color and the perfect balance between being casual and feminine, and looks great with both a pair of jeans or a skirt, depending on the occasion.

You can luckily squeeze in a lot during a 24-hour trip to Copenhagen, due to its small size!

I’d start the day with a good breakfast or coffee at Studio X Kitchen or Bottega Barlie (you can’t not have a BMO while you’re here!), followed by a walk through King’s Garden towards the city centre, popping by the LIÉ STUDIO flagship store in Vognmagergade, of course, as well as some of the other lovely neighboring stores, including Tekla and Tekla.

For lunch, I’d opt for a good classic ‘smørrebrød’ lunch (open-faced sandwiches) at either Møntergade for something a little more refined, or Kronborg, which is a more traditional spot, before spending the afternoon at one of our city’s beautiful museums or parks.

To end the day, I’d start with a glass by the water at Ved Stranden 10, and either stay for their snack menu or head for dinner at one of the city’s many great restaurants.

Copenhagen is a city where I think the best days are often just spent cycling or walking around, stopping wherever looks good and taking it from there. Depending on the weather, you could even go for a swim in the canals!

For me, it has to feel natural for both brands, with a strong synergy and shared values that make it clear why the two belong together.

I also think there needs to be a genuine creative exchange, where both brands are represented equally in the partnership and bring something meaningful to the table. When both sides are open to challenging and inspiring each other creatively, and the result feels truly special and goes beyond their usual assortments, that’s when I think a partnership can be really successful.

I adore the Kate Blazer from GROES, which is such a great classic piece and a real signature for the brand. I love the quality and the way the collar can be flipped up, making it the ideal transitional piece between seasons, but also a great spring/summer jacket and an extra layer during winter.

For LIÉ STUDIO, it’s hard to pick between our babies, but I love my Grace Tote, which we launched at the beginning of this year and are now introducing in new materials and colorways. It has the perfect everyday size and can even transition into an evening bag, which makes it such a versatile piece in my wardrobe.