Dilly was born and raised in London, where she still resides. Having worked her whole career in various roles across the digital fashion space, Dilly realised there was a real lack of imagination and exploration in online fashion retail. This is where the world of GROES was born.

"Not only is it getting increasingly hard to find quality pieces without the extortionate price tag, but e-commerce is no longer a fun or inspiring experience. At GROES, we wanted to create a totally new concept which allows our customers to not only find quality staples for a fair price, but also shows you the power of styling and how to make the most of your wardrobe. Hopefully encouraging you to buy better and less."

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